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Willow & CO.™ Comfort Blanket

Willow & CO.™ Comfort Blanket

Excellent 4.8 | 12,319 Customers

NEW: Purposeful Play for Growing Minds!

$24.97
$24.97 $0.00
SAVE % Sold out
  • Calm, Purposeful Play
  • No Overstimulation
  • Built to Last
Color: Ivory White
 
 
 
1

Low stock

Note: You Asked, We Restocked (Again). Limited Supply!

Arrives in 5 days, if you order now

  • 12,319 Five Stars
  • Easy Returns
  • 24/7 VIP Support

Transform everyday play into calm, meaningful moments with a thoughtfully designed toy that encourages focus, exploration, and balance which creates a more peaceful play environment for both baby and parent.

  • Designed for calm, low-stimulation play
  • Encourages focused, open-ended exploration
  • Supports natural developmental milestones
  • Creates a more peaceful play experience

Question 1: What materials are used, and are they safe for my baby?

Answer:
All Willow & Co.™ toys are made using baby-safe, non-toxic materials that meet applicable safety standards. Each material is carefully selected for durability, softness, and suitability for little hands, so parents can feel confident their child is playing safely during everyday use.

Question 2: How quickly will my baby engage with this toy?

Answer:
Many parents notice their baby engaging with the toy almost immediately. Thanks to its simple, open-ended design, babies are able to explore at their own pace without overstimulation. Continued use often leads to longer, more focused play over time.

Question 3: Will my baby become overstimulated or dependent on this toy?

Answer:
No. Willow & Co.™ toys are intentionally designed to encourage calm, independent play without lights, sounds, or electronics. This allows babies to explore naturally, without creating overstimulation or reliance on external stimulation.

We offer Free Express Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order. Estimated Arrival Time: 7-12 business days.

Willow & CO.™ Comfort Blanket

Willow & CO.™ Comfort B...

$24.97
$24.97 $0.00
SAVE % Sold out
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Thoughtful Play, Made Simple

If today’s baby toys feel loud, cluttered, or overstimulating, you’re not alone! Early play just needs a more thoughtful approach. Willow & Co.™ creates beautifully simple toys for parents who want to encourage development and curiosity without the visual noise or overcomplicated features.

DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE
DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE
DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE
DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE
DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE
DESIGNED FOR LITTLE HANDS
MADE TO SPARK CURIOSITY
TOYS YOU WON'T WANT TO HIDE
PLAYTIME YOU'LL TREASURE

Designed for Modern Parents

  • Built to Last

  • Age-Appropriate Design

Designed for Modern Parents

  • Open-Ended Play

  • Encourages Development

Parents Are Seeing the Difference!

Focused Engagement

Reported noticing much more engaging and focused play for extended periods of time.

96%

Play Without the Noise

Noted being much less reliant on noisy and/or electronic devices.

93%

Sustained Interest

Experienced their babies repeatedly returning for the same toy with no signs of overstimulation.

79%

Peaceful Moments

Reported their babies engage more quietly during play.

89%

Results based on real studies.

LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE
LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE
LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE
LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE
LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE
LITTLE TOYS. BIG MOMENTS.
A GIFT THEY'LL ACTUALLY USE
A PERFECT FIT FOR MODERN NURSERIES
WHERE PLAY MEETS PURPOSE

What Sets Willow & CO.™ Apart?

As play evolves, expectations do too, but many baby toys haven’t kept up. Willow & Co.™ was created for modern parents who want thoughtfully designed toys that support development without overstimulation, clutter, or noise. Unlike conventional toys that rely on lights, sounds, or electronics, Willow & Co. takes a quieter approach to play focusing on simplicity and open-ended exploration you can trust. The result is meaningful engagement that feels calm, intentional, and built to grow with your child.

Willow & CO.™ Others
Designed for Early Development
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Open-Ended Play
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Non-Overstimulating
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Ready for Play Anytime (No Batteries or Setup)
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Respects a Quiet Play Environment
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Trusted by Parents Like You!

4.8 / 5
Playtime feels noticeably calmer and engaging!
We noticed immediately how much calmer playtime felt. Our baby stays engaged longer and returns to the same toy again and again without getting overstimulated. It’s become a daily go-to in our home.
- Mariah R.
The Perfect Gift!
As a grandparent, I wanted to give something meaningful not noisy or disposable. Watching my grandbaby play calmly and return to the same toy again and again has been incredibly rewarding for me.
- Elaine L.
You can feel the quality the moment you pick it up!
The build quality stood out immediately. It feels solid, well-made, and intentionally designed. It's definitely not something that will break or be outgrown in a few weeks. Our baby reaches for it every day, and it still looks beautiful sitting out in our home.
- Megan A.
The toy you don't have to put away!
One of the things we appreciate most is how seamlessly this toy fits into our space. It doesn’t feel cluttered or out of place, and our baby naturally gravitates toward it throughout the day. It’s thoughtful, beautiful, and genuinely calming to have around.
- Oliva M.

Our 30-Day Risk-Free Guarantee!

We understand that trying something new can be daunting, which is why we offer a 30-day money-back guarantee ensuring your purchase is completely risk-free. If you don’t feel the difference within 30 days, simply return it for a full refund, no questions asked.

Questions Keeping You Up? Not Anymore!

At Willow & Co.™ Our toys are thoughtfully designed for babies and toddlers during key early development stages. While exact use can vary by child, most families find them suitable for ages 6 months and up, with open-ended play that continues well beyond the first year.

Safety is at the core of everything we make. Our toys are crafted from baby-safe, non-toxic materials and are rigorously tested to meet applicable safety standards. Each piece is designed to be gentle on little hands while standing up to daily use.

Willow & Co.™ toys are designed to encourage open-ended, low-stimulation play, supporting early motor skills, coordination, curiosity, and independent exploration. All without relying on lights, sounds, or electronics.

Yes. Our toys are intentionally quiet by design. Parents often choose Willow & Co.™ because it offers a calmer alternative to noisy or electronic toys, creating a more peaceful play environment at home.

Our toys are designed for everyday life. Most can be easily cleaned with a soft cloth and mild soap. We recommend avoiding harsh chemicals or prolonged soaking to preserve the look and feel of the materials over time.